A $250,000 Reminder that Conservation Needs Hunters, Anglers

In recognition of hunters' and anglers' historic and continuing conservation leadership, the American Snuff Company has donated $250,000 to two premiere sporting organizations--the FishAmerica Foundation and the Boone and Crockett Club. Through online voting, adult tobacco consumers were asked to help the company decide…

how to allocate its donation. Results: Boone and Crockett received $130,000 while FishAmerica Foundation received $120,000. The big donation was part of a larger campaign that invited adult tobacco consumers to get involved and help American Snuff Co. make a lasting difference for fish, wildlife and the outdoors. It worked.