Under Armour Teams Up with Boone and Crockett to Support Hunt Right; Hunt Fair Chase Initiative

Under Armour (NYSE: UA, UAA), a global leader in performance footwear, apparel and equipment, has joined the Boone and Crockett Club Hunt Right; Hunt Fair Chase hunter ethics initiative to highlight the core values of fair chase and to strengthen the image of the North American hunter.

The Hunt Right; Hunt Fair Chase initiative launched in August of this year. Its purpose is to invigorate a commitment among sportsmen as to the benefits of a fair chase approach, celebrating both personally rewarding and memorable experiences as well as presenting a positive public image of the sport.