YETI Joins Hunt Fair Chase Iniative

YETI has joined in support of a hunter ethics initiative being led by the Boone and Crockett Club to highlight the core values of fair chase and to strengthen the image of the North American hunter. "Today's hunter, especially our younger generation, are being exposed to a carousel of negativism aimed at…

hunting," said CJ Buck, the Club's vice president of communications. "There was a time when sportsmen were respected within our society for their skills, character, ethics and commitments to wildlife and conservation. It's time to remind ourselves of those things that make hunting special, so we can show others.